E-Commerce for innovative SMEs

Empirical insights from three countries

Asgar Afshar Jahanshahi, Stephen X. Zhang, Alexander Brem

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Purpose – The main purpose of this paper is to study the benefits that an Asian company can achieve by using e-commerce. Another objective is to identify and rank the barriers influencing the application of e-commerce by innovative small- and medium-sized enterprises (SMEs) in India, Malaysia, and Iran

Design/methodology/approach – The survey design uses a sample of 601 SMEs from three countries. In this study, data were collected by sending out questionnaires electronically and by mail. The Friedman test is used to analyse questionnaire data in conjunction with SPSS 16 software.

Findings – The results indicate that an “enhanced company brand and corporate image” is the most important e-commerce advantage from the perspective of East Asian SMEs, whereas “doubts about the security and privacy” is the most important barrier.

Research limitations/implications – Differences between the three countries in terms of electronic structure and infrastructure are the most important limitations for the study.

Practical implications – As the company brand and the image of the company are very important in this region, companies should strategically invest into these areas. Nowadays, in times of social media, this is not as cost intensive as it was ten years before. So particularly, SMEs have a good chance to succeed in this area.

Originality/value – This paper offers researchers a broader and more comprehensive view of the benefits of and barriers to electronic commerce application by SMEs. Researchers, educators, and practitioners will benefit from this paper. The analyses are more complex and varied than the methodologies used in most of the limited previous research.
Original languageEnglish
JournalJournal of Small Business and Enterprise Development
Volume20
Issue number4
Pages (from-to)849-865
ISSN1462-6004
DOIs
Publication statusPublished - 2013
Externally publishedYes

Fingerprint

Electronic commerce
Small and medium-sized enterprises
Questionnaire
Asia
Methodology
India
Social media
Survey design
Corporate image
Privacy
Software
Brand image
Costs
Malaysia

Cite this

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abstract = "Purpose – The main purpose of this paper is to study the benefits that an Asian company can achieve by using e-commerce. Another objective is to identify and rank the barriers influencing the application of e-commerce by innovative small- and medium-sized enterprises (SMEs) in India, Malaysia, and IranDesign/methodology/approach – The survey design uses a sample of 601 SMEs from three countries. In this study, data were collected by sending out questionnaires electronically and by mail. The Friedman test is used to analyse questionnaire data in conjunction with SPSS 16 software.Findings – The results indicate that an “enhanced company brand and corporate image” is the most important e-commerce advantage from the perspective of East Asian SMEs, whereas “doubts about the security and privacy” is the most important barrier.Research limitations/implications – Differences between the three countries in terms of electronic structure and infrastructure are the most important limitations for the study.Practical implications – As the company brand and the image of the company are very important in this region, companies should strategically invest into these areas. Nowadays, in times of social media, this is not as cost intensive as it was ten years before. So particularly, SMEs have a good chance to succeed in this area.Originality/value – This paper offers researchers a broader and more comprehensive view of the benefits of and barriers to electronic commerce application by SMEs. Researchers, educators, and practitioners will benefit from this paper. The analyses are more complex and varied than the methodologies used in most of the limited previous research.",
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E-Commerce for innovative SMEs : Empirical insights from three countries. / Jahanshahi, Asgar Afshar; Zhang, Stephen X.; Brem, Alexander.

In: Journal of Small Business and Enterprise Development, Vol. 20, No. 4, 2013, p. 849-865.

Research output: Contribution to journalJournal articleResearchpeer-review

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