Drivers of Sponsor Image in Sponsorships: What We Know from Prior Research

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@article{d44950389a524936984a1bbcabe229ff,

title = "Drivers of Sponsor Image in Sponsorships: What We Know from Prior Research",

author = "Oliver Schnittka",

year = "2010",

doi = "10.15358/0344-1369-2010-JRM-2-124",

language = "English",

volume = "32",

pages = "124--144",

journal = "Marketing",

issn = "0344-1369",

publisher = "Verlag FranzVahlen GmbH",

number = "2",

}