Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels: An Exploratory Study

Pernille Eskerod, Svend Hollensen, Manuel Francisco Morales-Contreras, Jesús Arteaga-Ortiz

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A growing hotel sector makes a significant environmental footprint. Due to a contemporary focus on climate change and high competition within tourism, enhancing sustainability through energy savings is a priority for many hotels. Through technological innovations, Internet-of-Things (IoT) technology provides the opportunity to integrate more systems (e.g., heating, air-conditioning, window-openings) on a platform (also known as smart management), making it easy for a hotel guest to operate room conditions through a single device while also optimizing hotel operations. A research gap on the likelihood of adopting IoT technology to pursue sustainability in the hotel sector exists. Based on explorative case studies of five high-end hotels, this paper offers propositions on drivers for hotels' use of IoT to deliver on their sustainability goals. This study suggests that a hotel is more inclined to implement IoT if (1) the hotel is focused on energy savings, e.g., due to green certificates; (2) it belongs to an international hotel group; (3) decision makers perceive sustainability to be important for their customers; (4) the target group is more B2B (business) than B2C (leisure); (5) the hotel a five star one; and (6) the hotel guests come from Northern Europe or North America.

Original languageEnglish
Article number5372
Issue number19
Number of pages21
Publication statusPublished - 28. Sep 2019


  • Sustainability
  • IoT
  • Internet-of-Things
  • Hotels
  • energy saving
  • Drivers
  • High-end hotel
  • Hotel management
  • Hotel industry
  • Smart devises
  • Smart management


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