Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

Desiree Ukobitz; Rita Faullant

Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

Department of Business & Management (DBM)

University of Klagenfurt

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace
Editors	Son K. Lam, Markus Giesler, Xueming Luo
Volume	30
Publisher	American Marketing Association
Publication date	2019
Pages	ICC-22-ICC-23
Publication status	Published - 2019
Event	2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace - Austin, United States Duration: 22. Feb 2019 → 24. Feb 2019

Conference

Conference	2019 AMA Winter Academic Conference
Country/Territory	United States
City	Austin
Period	22/02/2019 → 24/02/2019

Documents & Links

https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdfLicence: Unspecified

Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry
Ukobitz, D. (Speaker) & Faullant, R. (Speaker)
24. Feb 2019
Activity: Talks and presentations › Conference presentations

Cite this

Ukobitz, D., & Faullant, R. (2019). Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry. In S. K. Lam, M. Giesler, & X. Luo (Eds.), 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace (Vol. 30, pp. ICC-22-ICC-23). American Marketing Association. https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

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title = "Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry",

author = "Desiree Ukobitz and Rita Faullant",

year = "2019",

language = "English",

volume = "30",

pages = "ICC--22--ICC--23",

editor = "Lam, {Son K.} and Markus Giesler and Xueming Luo",

booktitle = "2019 AMA Winter Academic Conference",

publisher = "American Marketing Association",

note = "2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace ; Conference date: 22-02-2019 Through 24-02-2019",

}

Ukobitz, D & Faullant, R 2019, Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry. in SK Lam, M Giesler & X Luo (eds), 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace. vol. 30, American Marketing Association, pp. ICC-22-ICC-23, 2019 AMA Winter Academic Conference, Austin, United States, 22/02/2019. <https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf>

Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry. / Ukobitz, Desiree; Faullant, Rita.
2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace. ed. / Son K. Lam; Markus Giesler; Xueming Luo. Vol. 30 American Marketing Association, 2019. p. ICC-22-ICC-23.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

AU - Ukobitz, Desiree

AU - Faullant, Rita

PY - 2019

Y1 - 2019

M3 - Conference abstract in proceedings

VL - 30

SP - ICC-22-ICC-23

BT - 2019 AMA Winter Academic Conference

A2 - Lam, Son K.

A2 - Giesler, Markus

A2 - Luo, Xueming

PB - American Marketing Association

T2 - 2019 AMA Winter Academic Conference

Y2 - 22 February 2019 through 24 February 2019

ER -

Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

Conference

Documents & Links

Related activities

Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

Cite this