Doing good to be green and live clean! - Linking corporate social responsibility strategy, green innovation, and environmental performance: Evidence from Maldivian and Moroccan small and medium-sized enterprises

Walid Simmou, Kannan Govindan*, Ibrahim Sameer, Khaled Hussainey, Samira Simmou

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

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Abstract

Corporate social responsibility (CSR) approaches are becoming increasingly widespread as environmental performance (EP) continues to be a significant aspect of developing a firm's socioemotional wealth, such as legitimacy, trustworthiness, and image. We draw on stakeholder and natural-resources-based view theories to investigate how CSR strategies may improve environmental performance via the underlying mechanism of green innovation (GI), especially in developing countries. Useable data was collected from 367 Maldivian and Moroccan service enterprises and analyzed using partial least squares (PLS-SEM) methodology. The findings indicated that external (Environment and Community) and internal (Employees) CSR-related approaches significantly impact environmental performance. Furthermore, the study suggests a mediation effect of GI on the CSR-EP nexus. Finally, this paper opens significant directions, enriches existing theories, and provides fascinating implications for SMEs professionals.

Original languageEnglish
Article number135265
JournalJournal of Cleaner Production
Volume384
ISSN0959-6526
DOIs
Publication statusPublished - 15. Jan 2023

Keywords

  • Corporate social responsibility
  • Developing countries
  • Environmental performance
  • Green innovation
  • Natural-resources-based view theory
  • SMEs
  • Stakeholder theory

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