Does It Really Hurt? An Empirical Analysis of Media Sponsorship Effects on National Daily Newspapers

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	The Day After - Inspiration, Innovation, Implementation : Proceedings of the 40th Annual European Marketing Academy Conference
Publisher	European Marketing Academy
Publication date	2011
Publication status	Published - 2011
Event	40th Annual European Marketing Academy Conference - University of Ljubljana, Ljubljana, Slovenia Duration: 24. May 2011 → 27. May 2011

Conference	40th Annual European Marketing Academy Conference
Location	University of Ljubljana
Country/Territory	Slovenia
City	Ljubljana
Period	24/05/2011 → 27/05/2011

Cite this

@inproceedings{4e5ef47109714457a6556d518eb3bfa4,

title = "Does It Really Hurt? An Empirical Analysis of Media Sponsorship Effects on National Daily Newspapers",

author = "Christian Wellbrock and Oliver Schnittka",

year = "2011",

language = "English",

booktitle = "The Day After - Inspiration, Innovation, Implementation",

publisher = "European Marketing Academy",

note = "40th Annual European Marketing Academy Conference, EMAC ; Conference date: 24-05-2011 Through 27-05-2011",

}

Wellbrock, C & Schnittka, O 2011, Does It Really Hurt? An Empirical Analysis of Media Sponsorship Effects on National Daily Newspapers. in The Day After - Inspiration, Innovation, Implementation: Proceedings of the 40th Annual European Marketing Academy Conference . European Marketing Academy, 40th Annual European Marketing Academy Conference, Ljubljana, Slovenia, 24/05/2011.

Does It Really Hurt? An Empirical Analysis of Media Sponsorship Effects on National Daily Newspapers. / Wellbrock, Christian; Schnittka, Oliver.
The Day After - Inspiration, Innovation, Implementation: Proceedings of the 40th Annual European Marketing Academy Conference . European Marketing Academy, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Does It Really Hurt? An Empirical Analysis of Media Sponsorship Effects on National Daily Newspapers

AU - Wellbrock, Christian

AU - Schnittka, Oliver

PY - 2011

Y1 - 2011

M3 - Article in proceedings

BT - The Day After - Inspiration, Innovation, Implementation

PB - European Marketing Academy

T2 - 40th Annual European Marketing Academy Conference

Y2 - 24 May 2011 through 27 May 2011

ER -