Does green equal green?: Consumer responses towards different shades of green

Stefanie Sohn; Barbara Seegebarth

Does green equal green? Consumer responses towards different shades of green

Stefanie Sohn, Barbara Seegebarth

Braunschweig University of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	NA - Advances in Consumer Research
Editors	Rajesh Bagchi, Lauren Block, Leonard Lee
Number of pages	1
Volume	47
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Publication date	2019
Pages	992
Publication status	Published - 2019
Event	50th Annual Conference of the Association of Consumer Research - Atlanta, United States Duration: 17. Oct 2019 → 20. Oct 2019

Conference

Conference	50th Annual Conference of the Association of Consumer Research
Country/Territory	United States
City	Atlanta
Period	17/10/2019 → 20/10/2019

Cite this

@inbook{97799594497e43528b6cb9ce2096277c,

title = "Does green equal green?: Consumer responses towards different shades of green",

author = "Stefanie Sohn and Barbara Seegebarth",

year = "2019",

language = "English",

volume = "47",

pages = "992",

editor = "Rajesh Bagchi and Lauren Block and Leonard Lee",

booktitle = "NA - Advances in Consumer Research",

publisher = "Association for Consumer Research",

note = "50th Annual Conference of the Association of Consumer Research ; Conference date: 17-10-2019 Through 20-10-2019",

}

Does green equal green? Consumer responses towards different shades of green. / Sohn, Stefanie; Seegebarth, Barbara.

NA - Advances in Consumer Research . ed. / Rajesh Bagchi; Lauren Block; Leonard Lee. Vol. 47 Duluth, MN : Association for Consumer Research, 2019. p. 992.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - Does green equal green?

T2 - 50th Annual Conference of the Association of Consumer Research

AU - Sohn, Stefanie

AU - Seegebarth, Barbara

PY - 2019

Y1 - 2019

M3 - Conference abstract in proceedings

VL - 47

SP - 992

BT - NA - Advances in Consumer Research

A2 - Bagchi, Rajesh

A2 - Block, Lauren

A2 - Lee, Leonard

PB - Association for Consumer Research

CY - Duluth, MN

Y2 - 17 October 2019 through 20 October 2019

ER -