Does chain-labeling make private labels more successful?

Oliver Schnittka, Jan-Michael Becker, Karen Gedenk, Henrik Sattler, Isabel Victoria Villeda, Franziska Völckner

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Schmalenbach Journal of Business Research
Volume	67
Issue number	1
Pages (from-to)	92-113
Publication status	Published - 2015

Cite this

@article{9da7f8e03dd84cc58f8078bd08831613,

title = "Does chain-labeling make private labels more successful?",

author = "Oliver Schnittka and Jan-Michael Becker and Karen Gedenk and Henrik Sattler and {Victoria Villeda}, Isabel and Franziska V{\"o}lckner",

year = "2015",

language = "English",

volume = "67",

pages = "92--113",

journal = "Schmalenbach Journal of Business Research",

issn = "2198-2627",