Dodge's last stand? Or, who buy cars these days?

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Original languageEnglish
Title of host publicationConsumer Behaviour : A European Perspective
EditorsMichael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg
Place of PublicationLondon
PublisherPearson Longman
Publication date2016
Edition6.
Pages645-647
ISBN (Print)978-1-292-11672-3
Publication statusPublished - 2016

Cite this

Knudsen, G. H. (2016). Dodge's last stand? Or, who buy cars these days? In M. R. Solomon, G. J. Bamossy, S. Askegaard, & M. K. Hogg (Eds.), Consumer Behaviour: A European Perspective (6. ed., pp. 645-647). Pearson Longman.