Dodge's last stand? Or, who buy cars these days?

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Original languageEnglish
Title of host publicationConsumer Behaviour : A European Perspective
EditorsMichael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg
Place of PublicationLondon
PublisherPearson Longman
Publication date2016
ISBN (Print)978-1-292-11672-3
Publication statusPublished - 2016

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