Do they always desire for compensation? Analyzing service-related drivers of customers‘ willingness-to-pay for co-created services

Kristina Scheibe; Oliver Schnittka; Svenja Witt

Do they always desire for compensation? Analyzing service-related drivers of customers‘ willingness-to-pay for co-created services

Kristina Scheibe, Oliver Schnittka, Svenja Witt

Department of Sociology, Environmental and Business Economics

University of Hamburg

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Collaboration in Research : Proceedings of the 44th Annual European Marketing Academy Conference
Publication date	2015
Publication status	Published - 2015
Event	44th Annual European Marketing Academy Conference: Collaboration in Research - Leuven, Belgium Duration: 26. May 2015 → 29. May 2015

Conference

Conference	44th Annual European Marketing Academy Conference
Country/Territory	Belgium
City	Leuven
Period	26/05/2015 → 29/05/2015

Cite this

@inproceedings{b0e4124e9be64f418fd70b4a9f85da13,

title = "Do they always desire for compensation? Analyzing service-related drivers of customers{\textquoteleft} willingness-to-pay for co-created services",

author = "Kristina Scheibe and Oliver Schnittka and Svenja Witt",

year = "2015",

language = "English",

booktitle = "Collaboration in Research",

note = "44th Annual European Marketing Academy Conference, EMAC ; Conference date: 26-05-2015 Through 29-05-2015",

}

Do they always desire for compensation? Analyzing service-related drivers of customers‘ willingness-to-pay for co-created services. / Scheibe, Kristina; Schnittka, Oliver; Witt, Svenja.
Collaboration in Research: Proceedings of the 44th Annual European Marketing Academy Conference. 2015.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Do they always desire for compensation? Analyzing service-related drivers of customers‘ willingness-to-pay for co-created services

AU - Scheibe, Kristina

AU - Schnittka, Oliver

AU - Witt, Svenja

PY - 2015

Y1 - 2015

UR - http://kuleuvencongres.be/EMAC2015

M3 - Article in proceedings

BT - Collaboration in Research

T2 - 44th Annual European Marketing Academy Conference

Y2 - 26 May 2015 through 29 May 2015

ER -

Do they always desire for compensation? Analyzing service-related drivers of customers‘ willingness-to-pay for co-created services

Conference

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Cite this