Direct Reader Address in Health-related Online News Articles: Imposing Problems and Projecting Desires for Action and Change onto Readers

Elisabeth Muth Andersen, Anette Hauervig Grønning, Maiju Hietaketo, Marjut Johansson

    Research output: Contribution to journalJournal articleResearchpeer-review

    95 Downloads (Pure)

    Abstract

    The digitalisation and commercialisation of the news mean journalistic practices are changing. Traditionally, readers are not addressed in written news stories. This study documents practices of direct reader address in online news headlines on health topics from three Nordic countries. The study focuses on the linguistic means of constructing the reader and journalist-reader relationship through forms of direct address. For this purpose, we take pragmatic-interactional and discourse-analytical approaches. Building on a discursive view on news values, the paper analyses three practices of addressing readers in headlines, outlines how news values are discursively constructed through these practices, and examines how journalists construct their target audience discursively by imposing problems and projecting desires for action and change onto readers, indicating assumptions about the readers’ knowledge. We argue that, by using such practices, journalists construct journalistic authority.


    Address strategies, discourse analysis, headlines, health news, media frame, news values, Nordic newspapers

    Translated title of the contributionDirekte læserhenvendelser i sundhedsrelaterede online nyhedsartikler
    Original languageEnglish
    JournalJournalism Studies
    Volume20
    Issue number16
    Pages (from-to)2478-2494
    ISSN1461-670X
    DOIs
    Publication statusPublished - 10. Dec 2019

    Keywords

    • Address strategies
    • discourse analysis
    • headlines
    • health news
    • media frame
    • news values
    • Nordic newspapers

    Fingerprint

    Dive into the research topics of 'Direct Reader Address in Health-related Online News Articles: Imposing Problems and Projecting Desires for Action and Change onto Readers'. Together they form a unique fingerprint.

    Cite this