Digital transformation challenges for SMEs in B2B environments: An exploratory multi-case study

Tina Larsen*, Mette Præst Knudsen, Patricia Wolf

*Corresponding author for this work

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Abstract

Research on how digital transformation (DT) takes place in small and medium sized enterprises (SMEs) is still emerging. The objective of this paper is to examine what challenges encounter in B2B environments based on a multiple case study. The findings show that B2B firms can encounter customers that are either not ready or reluctant to become part of their DT initiatives. Also, top management assumes the role of driving DT as SMEs do not possess the necessary competences for DT or find these difficult to source.
Original languageEnglish
Publication date2021
Number of pages14
Publication statusPublished - 2021
EventInternational Product Development Management Conference - Virtual, Milano, Italy
Duration: 6. Jun 20218. Jun 2021
Conference number: 28
https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1492%20

Conference

ConferenceInternational Product Development Management Conference
Number28
LocationVirtual
Country/TerritoryItaly
CityMilano
Period06/06/202108/06/2021
Internet address

Keywords

  • Digital transformation, SMEs, B2B environments

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