Digital transformation challenges for SMEs in B2B environments: An exploratory multi-case study

Tina Larsen*, Mette Præst Knudsen, Patricia Wolf

*Corresponding author for this work

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Abstract

Research on how digital transformation (DT) takes place in small and medium sized enterprises (SMEs) is still emerging. The objective of this paper is to examine what challenges encounter in B2B environments based on a multiple case study. The findings show that B2B firms can encounter customers that are either not ready or reluctant to become part of their DT initiatives. Also, top management assumes the role of driving DT as SMEs do not possess the necessary competences for DT or find these difficult to source.
Original languageEnglish
Publication date1. Jun 2021
Number of pages14
Publication statusPublished - 1. Jun 2021
Event28th Innovation and product development management conference 2021 - Obline, Pnline
Duration: 7. Jun 20218. Jun 2021
https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1492%20

Conference

Conference28th Innovation and product development management conference 2021
LocationObline
CityPnline
Period07/06/202108/06/2021
Internet address

Keywords

  • Digital transformation, SMEs, B2B environments

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