Different Styles, different image(s), different cultures?: Preferences in German and Swedish advertising style

Maria Bonner

Different Styles, different image(s), different cultures? Preferences in German and Swedish advertising style

Maria Bonner

Faculty of Humanities

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Language, culture rhetoric. Cultural and rhetorical perspectives on communication : Papers from the ASLA symposium in Örebro, 6.-7.November 2003
Editors	Cornelia Ilie
Publisher	Svenska föreningen för tillämpad språkvetenskap
Publication date	2004
Pages	131-142
ISBN (Print)	91-87884-17-8
Publication status	Published - 2004
Event	The ASLA symposium in Örebro, 6.-7.November 2003 - Örebro, Sweden Duration: 24. Aug 2010 → …

Conference

Conference	The ASLA symposium in Örebro, 6.-7.November 2003
Country/Territory	Sweden
City	Örebro
Period	24/08/2010 → …

Series	ASLAs Skriftserie
Number	17

Cite this

Bonner, Maria. / Different Styles, different image(s), different cultures? Preferences in German and Swedish advertising style. Language, culture rhetoric. Cultural and rhetorical perspectives on communication: Papers from the ASLA symposium in Örebro, 6.-7.November 2003. editor / Cornelia Ilie. Svenska föreningen för tillämpad språkvetenskap, 2004. pp. 131-142 (ASLAs Skriftserie; No. 17).

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title = "Different Styles, different image(s), different cultures?: Preferences in German and Swedish advertising style",

author = "Maria Bonner",

year = "2004",

language = "English",

isbn = "91-87884-17-8",

series = "ASLAs Skriftserie",

number = "17",

pages = "131--142",

editor = "Cornelia Ilie",

booktitle = "Language, culture rhetoric. Cultural and rhetorical perspectives on communication",

publisher = "Svenska f{\"o}reningen f{\"o}r till{\"a}mpad spr{\aa}kvetenskap",

note = "The ASLA symposium in {\"O}rebro, 6.-7.November 2003 ; Conference date: 24-08-2010",

}

Bonner, M 2004, Different Styles, different image(s), different cultures? Preferences in German and Swedish advertising style. in C Ilie (ed.), Language, culture rhetoric. Cultural and rhetorical perspectives on communication: Papers from the ASLA symposium in Örebro, 6.-7.November 2003. Svenska föreningen för tillämpad språkvetenskap, ASLAs Skriftserie, no. 17, pp. 131-142, The ASLA symposium in Örebro, 6.-7.November 2003, Örebro, Sweden, 24/08/2010.

Different Styles, different image(s), different cultures? Preferences in German and Swedish advertising style. / Bonner, Maria.
Language, culture rhetoric. Cultural and rhetorical perspectives on communication: Papers from the ASLA symposium in Örebro, 6.-7.November 2003. ed. / Cornelia Ilie. Svenska föreningen för tillämpad språkvetenskap, 2004. p. 131-142 (ASLAs Skriftserie; No. 17).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Different Styles, different image(s), different cultures?

T2 - The ASLA symposium in Örebro, 6.-7.November 2003

AU - Bonner, Maria

PY - 2004

Y1 - 2004

M3 - Article in proceedings

SN - 91-87884-17-8

T3 - ASLAs Skriftserie

SP - 131

EP - 142

BT - Language, culture rhetoric. Cultural and rhetorical perspectives on communication

A2 - Ilie, Cornelia

PB - Svenska föreningen för tillämpad språkvetenskap

Y2 - 24 August 2010

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Bonner M. Different Styles, different image(s), different cultures? Preferences in German and Swedish advertising style. In Ilie C, editor, Language, culture rhetoric. Cultural and rhetorical perspectives on communication: Papers from the ASLA symposium in Örebro, 6.-7.November 2003. Svenska föreningen för tillämpad språkvetenskap. 2004. p. 131-142. (ASLAs Skriftserie; No. 17).