Die Angst der Zeitungen vor Sponsoren: Eine empirische Untersuchung von Mediensponsorings im Zeitungsmarkt

Translated title of the contribution: Newspapers’ fears of sponsorships: An empirical analysis of newspaper sponsorships

Christian Wellbrock, Oliver Schnittka

Research output: Contribution to journal › Journal article › Research › peer-review

Translated title of the contribution	Newspapers’ fears of sponsorships: An empirical analysis of newspaper sponsorships
Original language	German
Journal	MedienWirtschaft
Volume	8
Issue number	4
Pages (from-to)	12-19
ISSN	1613-0669
Publication status	Published - 2011
Externally published	Yes

Cite this

@article{5b3ecf28a5f343359e85d01ce59e1193,

title = "Die Angst der Zeitungen vor Sponsoren: Eine empirische Untersuchung von Mediensponsorings im Zeitungsmarkt",

author = "Christian Wellbrock and Oliver Schnittka",

year = "2011",

language = "Tysk",

volume = "8",

pages = "12--19",

journal = "MedienWirtschaft",

issn = "1613-0669",

publisher = "New Business Verlag GmbH",

number = "4",

}