Developing an instrument for monitoring family buying behaviour: A pretest in Germany

Helle Alsted Korstgård, Lone Bredahl, Klaus G. Grunert

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Translated title of the contributionDeveloping an instrument for monitoring family buying behaviour: A pretest in Germany
Original languageEnglish
Title of host publicationProceedings
Number of pages4
Publication date1997
Pagess. 1821-1824
Publication statusPublished - 1997
Externally publishedYes

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