Der Einfluss von variety-seeking behavior auf eine modifizierte service-profit chain

Translated title of the contribution: The Influence of Variety-Seeking Behavior on a Modified Service-Profit Chain

Herbert Woratschek, Chris Horbel

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Translated title of the contributionThe Influence of Variety-Seeking Behavior on a Modified Service-Profit Chain
Original languageGerman
Title of host publicationDienstleistungsmarketing : Impulse für Forschung und Management
EditorsAnton Meyer
Place of PublicationWiesbaden
PublisherSpringer Gabler
Publication date2004
Pages279-296
ISBN (Print)978-3-824-48271-9
ISBN (Electronic)978-3-322-81903-1
DOIs
Publication statusPublished - 2004
Externally publishedYes
SeriesFokus Dienstleistungsmarketing

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