“Dear stranger, this looks good on you”: The effect of ambiguous interactive virtual presence on store loyalty in offline retailing

Thomas Reimer*, Lena Steinhoff, Michael Leyer

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

An experimental study investigating the effect of an ambiguous interactive virtual presence in offline
shopping, as opposed to no virtual or social presence and a nonambiguous interactive virtual or social presence, on customers’ hedonic shopping experience and store loyalty
Original languageEnglish
Title of host publicationAMA Winter Academic Conference Proceedings
EditorsBryan Lukas, O.C. Ferrell
Number of pages2
Volume31
Place of PublicationChicago
PublisherAmerican Marketing Association
Publication date2020
Article numberSCR-31
ISBN (Print)978-0-87757-006-6
Publication statusPublished - 2020
Externally publishedYes
Event2020 AMA Winter Academic Conference - San Diego, United States
Duration: 14. Feb 202016. Feb 2020
https://www.ama.org/events/conference/2020-ama-winter-academic-conference/

Conference

Conference2020 AMA Winter Academic Conference
CountryUnited States
CitySan Diego
Period14/02/202016/02/2020
Internet address

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