Daily Brand Resistance and the Consumption of Brand Authenticity

Sofia Ulver-Sneistrup, Søren Askegaard, Dorthe Brogaard Kristensen

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

Original languageDanish
Publication date2010
Number of pages22
Publication statusPublished - 2010
EventConsumer Culture Theory 5 - Madison, WI, United States
Duration: 10. Jun 2010 → 13. Jun 2010

Conference

ConferenceConsumer Culture Theory 5
Country/TerritoryUnited States
CityMadison, WI
Period10/06/2010 → 13/06/2010

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