Cultural Corporate Branding: An Encounter of Perspectives

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Management : A Cultural Perspective
EditorsLuca M Visconti, Lisa Peñaloza, Nil Toulouse
Place of PublicationLondon
PublisherRoutledge
Publication date2020
Edition2.
Pages199-215
ISBN (Print)9781138561403, 9781138561410
ISBN (Electronic)9780203710807
DOIs
Publication statusPublished - 2020

Cite this

Askegaard, S., & Møberg Torp, S. (2020). Cultural Corporate Branding: An Encounter of Perspectives. In L. M. Visconti, L. Peñaloza, & N. Toulouse (Eds.), Marketing Management: A Cultural Perspective (2. ed., pp. 199-215). Routledge. https://doi.org/10.4324/9780203710807-16