Cross-cultural differences in customer delight: An application of the three-factor-theory of customer satisfaction in different cultures

Kurt Matzler, Rita Faullant, F. Bailom, A. Linder

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

Original language	English
Publication date	2009
Publication status	Published - 2009
Event	38th Annual Conference of the European Marketing Academy - Nantes, France Duration: 26. May 2009 → 29. May 2009

Conference	38th Annual Conference of the European Marketing Academy
Country/Territory	France
City	Nantes
Period	26/05/2009 → 29/05/2009

Cite this

@conference{ad7696ad71b94f2d82d777247c06dcfe,

title = "Cross-cultural differences in customer delight: An application of the three-factor-theory of customer satisfaction in different cultures",

author = "Kurt Matzler and Rita Faullant and F. Bailom and A. Linder",

year = "2009",

language = "English",

note = "38th Annual Conference of the European Marketing Academy ; Conference date: 26-05-2009 Through 29-05-2009",

}

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review