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Broadly speaking, the term “counternarrative” refers to a narrative that takes on meaning
through its relation with one or more other narratives. While this relation is not
necessarily oppositional, it involves a stance toward some other narrative(s), and it is
this aspect of stance, or position, that distinguishes counternarrative from other forms
of intertextuality. As Bamberg and Andrews (2004) explained, “counter-narratives only
make sense in relation to something else, that which they are countering.The very name
identifies it as a positional category, in tension with another category” (p. X). Thus,
researchers work to understand the concept and its occurrence and strategic use in organizations
as a tool for understanding differing interpretations of organizational reality,
including how members position themselves narratively, how tension can be made
salient, and how resistance to change may become a resource rather than an obstacle.
Translated title of the contributionModhistorier
Original languageEnglish
Title of host publicationThe International Encyclopedia of Strategic Communication
EditorsRobert L. Heath, Winni Johansen
Number of pages11
Publication date1. Aug 2018
ISBN (Print)978-1-119-01071-5
ISBN (Electronic)9781119010722
Publication statusPublished - 1. Aug 2018

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