Corporate Social Responsibility Within the Smartphone Industry

Pascal Mach, Reynir Smari Atlason, Wolfgang Gerstlberger

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The smartphone industry is a venue of high competition as devices come closer in terms of functionality and design. Attracting potential customers by offering maximum capacity, extended warranty or great functionality is not sufficient by current standards. Moreover, manufacturers of smartphones portray commitments to the economy, society and to the environment, especially with in the public media. Corporate Social Responsibility (CSR) influences most processes within firms, also the product development. This research handles five smartphone manufacturers and their performance within the economic, environmental and social area. CSR reports are assessed by using a proven methodology by Morhardt, Baird, & Freeman, based on the G4 Global Sustainability Guidelines. Results show that smartphone manufacturers tend to focus mostly on the environmental sphere within CSR, where Microsoft scored the highest of all firms studied.
Original languageEnglish
Title of host publicationProceeding of the 17th Continuous Innovation Network Conference : Innovation and tradition: combining the old and the new
EditorsKatharina Hölzle, Jennie Björk
Number of pages11
PublisherContinuous Innovation Network
Publication date2017
ISBN (Electronic)978-90-77360-19-4
Publication statusPublished - 2017
Event17th International Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new - Politecnico di Torino, Turin, Italy
Duration: 11. Sep 201613. Sep 2016
Conference number: 17

Conference

Conference17th International Continuous Innovation Network Conference
Number17
LocationPolitecnico di Torino
CountryItaly
CityTurin
Period11/09/201613/09/2016

Fingerprint

Corporate Social Responsibility
Industry
Functionality
Warranty
Methodology
Microsoft
Sustainability
Product development
Environmental economics

Keywords

  • Corporate Social Responsibility
  • Smartphone industry
  • sustainable development

Cite this

Mach, P., Atlason, R. S., & Gerstlberger, W. (2017). Corporate Social Responsibility Within the Smartphone Industry. In K. Hölzle, & J. Björk (Eds.), Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new Continuous Innovation Network.
Mach, Pascal ; Atlason, Reynir Smari ; Gerstlberger, Wolfgang. / Corporate Social Responsibility Within the Smartphone Industry. Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new. editor / Katharina Hölzle ; Jennie Björk. Continuous Innovation Network, 2017.
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Mach, P, Atlason, RS & Gerstlberger, W 2017, Corporate Social Responsibility Within the Smartphone Industry. in K Hölzle & J Björk (eds), Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new. Continuous Innovation Network, Turin, Italy, 11/09/2016.

Corporate Social Responsibility Within the Smartphone Industry. / Mach, Pascal; Atlason, Reynir Smari ; Gerstlberger, Wolfgang.

Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new. ed. / Katharina Hölzle; Jennie Björk. Continuous Innovation Network, 2017.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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AU - Atlason, Reynir Smari

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Mach P, Atlason RS, Gerstlberger W. Corporate Social Responsibility Within the Smartphone Industry. In Hölzle K, Björk J, editors, Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new. Continuous Innovation Network. 2017