Corporate Social Responsibility (CSR) as a Co-Creative Culture of Sustainability: A Lesson from a Danish Renewable Energy Project

Chunfang Zhou, Kathrin Otrel-Cass, Andrew Cass

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


This chapter aims to address corporative social responsibility (CSR) as a key element of co-creative culture in developing sustainability in practice of regional innovation. This point is drawn from a lesson learned from a case study of a renewable energy project, which is called Winds of Change (WoC) in Denmark. In this chapter, the authors firstly regard creativity as a pathway to develop sustainability from a socio-cultural approach that also provides a basis of understanding that in the practice of developing sustainability, it requires a co-creative culture. Therefore, they use a systems view and examine co-creative behaviors in the case of WoC through the interplays between three dimensions including domain, field, and individuals (or organizations). Using this case, the authors conclude that a better sustainable world requires a better practice of CSR among organizations based on which the different actors should contribute to their cooperative efforts in a co-creation process of developing sustainability.
Original languageEnglish
Title of host publicationCorporate Social Responsibility for Valorization of Cultural Organizations
EditorsMaría del Pilar Muñoz Dueñas , Lucia Aiello , Rosario Cabrita , Mauro Gatti
Number of pages17
Place of PublicationHershey PA, USA
PublisherIGI global
Publication date23. Feb 2018
ISBN (Print)1522535519, 9781522535515
ISBN (Electronic)9781522535522
Publication statusPublished - 23. Feb 2018
Externally publishedYes
Event1st ARTEM Organizational Creativity International Conference: 1st ARTEM Organizational Creativity International Conference - Nancy, France
Duration: 26. Mar 201527. Mar 2015
Conference number: 1


Conference1st ARTEM Organizational Creativity International Conference
Internet address
SeriesAdvances in Business Information Systems and Analytics (ABISA)


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