Continous portfolio planning: prioritisation, allocation and orchestration in and among relationships

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationChallenges in relationship marketing
EditorsPer Freytag, Kristian Philipsen
Number of pages138
PublisherGyldendal Akademisk
Publication date2010
Pages117
Chapter6
Publication statusPublished - 2010

Cite this

Freytag, P. V., & Clarke, A. H. (2010). Continous portfolio planning: prioritisation, allocation and orchestration in and among relationships. In P. Freytag, & K. Philipsen (Eds.), Challenges in relationship marketing (pp. 117). Gyldendal Akademisk.
Freytag, Per Vagn ; Clarke, Ann Højbjerg. / Continous portfolio planning: prioritisation, allocation and orchestration in and among relationships. Challenges in relationship marketing. editor / Per Freytag ; Kristian Philipsen. Gyldendal Akademisk, 2010. pp. 117
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Freytag, PV & Clarke, AH 2010, Continous portfolio planning: prioritisation, allocation and orchestration in and among relationships. in P Freytag & K Philipsen (eds), Challenges in relationship marketing. Gyldendal Akademisk, pp. 117.

Continous portfolio planning: prioritisation, allocation and orchestration in and among relationships. / Freytag, Per Vagn; Clarke, Ann Højbjerg.

Challenges in relationship marketing. ed. / Per Freytag; Kristian Philipsen. Gyldendal Akademisk, 2010. p. 117.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Continous portfolio planning: prioritisation, allocation and orchestration in and among relationships

AU - Freytag, Per Vagn

AU - Clarke, Ann Højbjerg

PY - 2010

Y1 - 2010

M3 - Article in proceedings

SP - 117

BT - Challenges in relationship marketing

A2 - Freytag, Per

A2 - Philipsen, Kristian

PB - Gyldendal Akademisk

ER -

Freytag PV, Clarke AH. Continous portfolio planning: prioritisation, allocation and orchestration in and among relationships. In Freytag P, Philipsen K, editors, Challenges in relationship marketing. Gyldendal Akademisk. 2010. p. 117