Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.

Original language	English
Title of host publication	7th Aalborg Conference on International Business, Aalborg, Denmark, 30/05/2018
Publication date	Jun 2018
Publication status	Published - Jun 2018

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title = "Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies",

abstract = "The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.",

author = "Bujac, \{Andreea Ioana\}",

year = "2018",

month = jun,

language = "English",

booktitle = "7th Aalborg Conference on International Business, Aalborg, Denmark, 30/05/2018",

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AU - Bujac, Andreea Ioana

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N2 - The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.

AB - The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.

UR - https://vbn.aau.dk/en/publications/0c642049-189f-4748-afc8-e1ae6e7653fc

M3 - Article in proceedings

BT - 7th Aalborg Conference on International Business, Aalborg, Denmark, 30/05/2018

ER -