Consumer confusion in mass customization

Martin Waiguny, Kurt Matzler, Rita Faullant, S. Bidmon, M. Fladnitzer

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

Original languageEnglish
Publication date2005
Publication statusPublished - 2005
Externally publishedYes
EventInternational Mass Customization Meeting - Klagenfurt, Austria
Duration: 2. Jun 2005 → 3. Jun 2005

Conference

ConferenceInternational Mass Customization Meeting
Country/TerritoryAustria
CityKlagenfurt
Period02/06/2005 → 03/06/2005

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