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Connecting the (invisible) dots: When artificial intelligence meets open innovation

  • Xavier Ferràs*
  • , Petra Nylund
  • , Alexander Brem
  • *Corresponding author for this work
  • Ramon Llull University
  • University of Stuttgart

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

Open innovation requires the correct diagnosis of the situation, a differentiated value proposal, and a coherent, consistent action plan. In at least the first phases of this related funnel, open innovation can profit tremendously from artificial intelligence (AI) applications. How? Today, numerous sources of unstructured and scattered information, which may provide strategic insights, are accessible and can be automatically and systematically scanned and analyzed by AI algorithms. For example, the main sources of a company's strategic information are the evolving scientific research on its core competencies; the emergence of synergistic startups; the company's expansion decisions, new product launches, patents, and research and development investments; and its economic and financial results. While open innovation is subject to human cognitive biases, AI applications help overcome these biases and use metadata far beyond human respective ecosystems. This chapter explores the possibilities and limits of AI-enabled open innovation.

Original languageEnglish
Title of host publicationThe Oxford Handbook of Open Innovation
PublisherOxford University Press
Publication date22. Feb 2024
Pages519-532
ISBN (Print)9780192899798
ISBN (Electronic)9780191986321
DOIs
Publication statusPublished - 22. Feb 2024
Externally publishedYes

Bibliographical note

Publisher Copyright:
© Oxford University Press 2024. All rights reserved.

Keywords

  • Artificial intelligence
  • Innovation ecosystem
  • Machine learning
  • Metadata
  • Open innovation

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