Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

Andreea Ioana Bujac, Holger Roschk, Waheed Akbar Bhatti

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	Aug 2024
Publication status	Published - Aug 2024
Event	IMP - Oulu, Finland Duration: 28. Aug 2024 → 30. Aug 2024

SDU Link

@conference{60f0dbc5046d44c5844591b01fcc8e6a,

title = "Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment",

author = "Bujac, {Andreea Ioana} and Holger Roschk and Bhatti, {Waheed Akbar}",

year = "2024",

month = aug,

language = "English",

note = "IMP ; Conference date: 28-08-2024 Through 30-08-2024",

}