Conceptualizing the Field: Consuming the Other, Marketing Difference

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Original languageEnglish
Title of host publicationCosmopolitanism, Markets, and Consumption : A Critical Global Perspective
EditorsJulie Emontspool, Ian Woodward
Place of PublicationLondon
PublisherPalgrave Macmillan
Publication date12. Jan 2018
Pages11-37
ISBN (Print)978-3-319-64178-2
ISBN (Electronic)978-3-319-64179-9
DOIs
Publication statusPublished - 12. Jan 2018

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