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Communicating Qualitative Research Findings: The value of the qualitative approach in theory and practice

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Original languageEnglish
Title of host publicationQualitative methods for Consumer Research : The value of the qualitative approach in theory and practice
PublisherHans Reitzels Forlag
Publication date2015
Chapter20
Publication statusPublished - 2015

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