Colour: code, mode, modality: The case of film and video

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Abstract

This article uses a social semiotic approach to discuss the influence of film, video and digital technologies on the way colour is used in audiovisual media
Original languageEnglish
Title of host publicationThe Routledge Handbook of Multimodal Analysis
EditorsCarey Jewitt
Place of PublicationLondon
PublisherRoutledge
Publication date2014
Pages397-410
ISBN (Print)978-0-415-62471-8
Publication statusPublished - 2014

Keywords

  • colour, film, video, digital media, code, mode, modality

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