Collective consumer-brand phenomena

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Abstract

 (eds) Jon Bertilson & Veronika Tarnovskaya
Original languageEnglish
Title of host publicationBrand Theories : Perspectives on brands and branding
EditorsJon Bertilson, Veronika Tarnovskaya
Place of PublicationLund
PublisherStudentlitteratur
Publication date2017
Pages187-202
Chapter9
ISBN (Print)9789144116242
Publication statusPublished - 2017

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