Choice-Based, Brand-Anchored Conjoint (CBAC): A New Method for Measuring Brand Image

Henrik Sattler, Oliver Schnittka, Mario Farsky

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Paradigm Shifts & Interactions : Proceeding of the 43rd Anuual European Marketing Academy Conference
Editors	Enrique Bigné
Publisher	European Marketing Academy
Publication date	2014
ISBN (Electronic)	978-84-370-9453-3
Publication status	Published - 2014
Event	43rd annual Conference of the European Marketing Academy: Paradigm Shifts & Interactions - Valencia, Spain Duration: 3. Jun 2014 → 6. Jun 2014 http://www.emac2014.eu/

Conference	43rd annual Conference of the European Marketing Academy
Country/Territory	Spain
City	Valencia
Period	03/06/2014 → 06/06/2014
Internet address	http://www.emac2014.eu/

Documents & Links

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title = "Choice-Based, Brand-Anchored Conjoint (CBAC): A New Method for Measuring Brand Image",

author = "Henrik Sattler and Oliver Schnittka and Mario Farsky",

year = "2014",

language = "English",

editor = "Enrique Bign{\'e}",

booktitle = "Paradigm Shifts & Interactions",

publisher = "European Marketing Academy",

note = "43rd annual Conference of the European Marketing Academy ; Conference date: 03-06-2014 Through 06-06-2014",

url = "http://www.emac2014.eu/",

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Sattler, H, Schnittka, O & Farsky, M 2014, Choice-Based, Brand-Anchored Conjoint (CBAC): A New Method for Measuring Brand Image. in E Bigné (ed.), Paradigm Shifts & Interactions: Proceeding of the 43rd Anuual European Marketing Academy Conference. European Marketing Academy, 43rd annual Conference of the European Marketing Academy, Valencia, Spain, 03/06/2014. <http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf>

Choice-Based, Brand-Anchored Conjoint (CBAC): A New Method for Measuring Brand Image. / Sattler, Henrik; Schnittka, Oliver; Farsky, Mario.
Paradigm Shifts & Interactions: Proceeding of the 43rd Anuual European Marketing Academy Conference. ed. / Enrique Bigné. European Marketing Academy, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review