China’s Outbound Tourism: Investigating Word-of-Mouth and its Effect on Perceived Value, Satisfaction and Loyalty

Yan Yang, Fengjie Jing, Bang Nguyen*

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This study offers an integrated approach to examine Chinese tourists’ perceived values when traveling abroad and attempts to extend the theoretical and empirical evidence of causal relationships between word-of-mouth (WoM), perceived value, and loyalty towards the destination. Drawing from the social interactions perspective, the study investigates ways to increase perceived value, tourist satisfaction and ultimately, loyalty. Five dimensions of perceived value are identified: quality, emotional, social, price, and experiential. The results indicate that WoM praise plays an important role in travelers’ satisfaction and loyalty formation. In addition, perceived value plays a mediating role between WoM, tourist satisfaction, and loyalty.

Original languageEnglish
JournalJournal of China Tourism Research
Volume12
Issue number2
Pages (from-to)159-178
ISSN1938-8160
DOIs
Publication statusPublished - 6. Sep 2016
Externally publishedYes

Fingerprint

integrated approach
loyalty
tourism
Tourism
China
tourist
Values
effect
price
Word-of-mouth
Perceived value
Loyalty
interaction
evidence
Tourists
Tourist satisfaction

Keywords

  • Mainland Chinese outbound tourists
  • perceived value
  • satisfaction
  • tourist loyalty
  • word-of-mouth

Cite this

@article{3f3d5dba12294962b20a8acdd0c11859,
title = "China’s Outbound Tourism: Investigating Word-of-Mouth and its Effect on Perceived Value, Satisfaction and Loyalty",
abstract = "This study offers an integrated approach to examine Chinese tourists’ perceived values when traveling abroad and attempts to extend the theoretical and empirical evidence of causal relationships between word-of-mouth (WoM), perceived value, and loyalty towards the destination. Drawing from the social interactions perspective, the study investigates ways to increase perceived value, tourist satisfaction and ultimately, loyalty. Five dimensions of perceived value are identified: quality, emotional, social, price, and experiential. The results indicate that WoM praise plays an important role in travelers’ satisfaction and loyalty formation. In addition, perceived value plays a mediating role between WoM, tourist satisfaction, and loyalty.",
keywords = "Mainland Chinese outbound tourists, perceived value, satisfaction, tourist loyalty, word-of-mouth",
author = "Yan Yang and Fengjie Jing and Bang Nguyen",
year = "2016",
month = "9",
day = "6",
doi = "10.1080/19388160.2016.1223776",
language = "English",
volume = "12",
pages = "159--178",
journal = "Journal of China Tourism Research",
issn = "1938-8160",
publisher = "Taylor & Francis",
number = "2",

}

China’s Outbound Tourism : Investigating Word-of-Mouth and its Effect on Perceived Value, Satisfaction and Loyalty. / Yang, Yan; Jing, Fengjie; Nguyen, Bang.

In: Journal of China Tourism Research, Vol. 12, No. 2, 06.09.2016, p. 159-178.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - China’s Outbound Tourism

T2 - Investigating Word-of-Mouth and its Effect on Perceived Value, Satisfaction and Loyalty

AU - Yang, Yan

AU - Jing, Fengjie

AU - Nguyen, Bang

PY - 2016/9/6

Y1 - 2016/9/6

N2 - This study offers an integrated approach to examine Chinese tourists’ perceived values when traveling abroad and attempts to extend the theoretical and empirical evidence of causal relationships between word-of-mouth (WoM), perceived value, and loyalty towards the destination. Drawing from the social interactions perspective, the study investigates ways to increase perceived value, tourist satisfaction and ultimately, loyalty. Five dimensions of perceived value are identified: quality, emotional, social, price, and experiential. The results indicate that WoM praise plays an important role in travelers’ satisfaction and loyalty formation. In addition, perceived value plays a mediating role between WoM, tourist satisfaction, and loyalty.

AB - This study offers an integrated approach to examine Chinese tourists’ perceived values when traveling abroad and attempts to extend the theoretical and empirical evidence of causal relationships between word-of-mouth (WoM), perceived value, and loyalty towards the destination. Drawing from the social interactions perspective, the study investigates ways to increase perceived value, tourist satisfaction and ultimately, loyalty. Five dimensions of perceived value are identified: quality, emotional, social, price, and experiential. The results indicate that WoM praise plays an important role in travelers’ satisfaction and loyalty formation. In addition, perceived value plays a mediating role between WoM, tourist satisfaction, and loyalty.

KW - Mainland Chinese outbound tourists

KW - perceived value

KW - satisfaction

KW - tourist loyalty

KW - word-of-mouth

UR - http://www.scopus.com/inward/record.url?scp=84986192032&partnerID=8YFLogxK

U2 - 10.1080/19388160.2016.1223776

DO - 10.1080/19388160.2016.1223776

M3 - Journal article

AN - SCOPUS:84986192032

VL - 12

SP - 159

EP - 178

JO - Journal of China Tourism Research

JF - Journal of China Tourism Research

SN - 1938-8160

IS - 2

ER -