Charisma in business speeches

A contrastive acoustic-prosodic analysis of Steve Jobs and Mark Zuckerberg

Oliver Niebuhr, Alexander Brem, Eszter Novák-Tót, Jana Voße

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

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Abstract

Charisma is a key component of spoken language interaction; and it is probably for this reason that charismatic speech has been the subject of intensive research for centuries. However, what is still largely missing is a quantitative and objective line of research that, firstly, involves analyses of the acoustic-prosodic signal, secondly, focuses on business speeches like product presentations, and, thirdly, in doing so, advances the still fairly fragmentary evidence on the prosodic correlates of charismatic speech. We show that the prosodic features of charisma in political speeches also apply to business speeches. Consistent with the public opinion, our findings are indicative of Steve Jobs being a more charismatic speaker than Mark Zuckerberg. Beyond previous studies, our data suggest that rhythm and emphatic accentuation are also involved in conveying charisma. Furthermore, the differences between Steve Jobs and Mark Zuckerberg and the investor- and customer-related sections of their speeches support the modern understanding of charisma as a gradual, multiparametric, and context-sensitive concept.
Original languageEnglish
Title of host publicationProceedings of the 8th International Conference of Speech Prosody
EditorsJon Barnes, Alejna Brugos, Stefanie Shattuck-Hufnagel, Nanette Veilleux
Number of pages3
PublisherSpeech Prosody Special Interest Group
Publication date31. May 2016
Pages79
Publication statusPublished - 31. May 2016
Event8th Speech Prosody Conference - Boston, United States
Duration: 31. May 20163. Jun 2016

Conference

Conference8th Speech Prosody Conference
CountryUnited States
CityBoston
Period31/05/201603/06/2016
SeriesSpeech Prosody
ISSN2333-2042

Fingerprint

charisma
acoustics
political speech
spoken language
investor
public opinion
customer
interaction
evidence

Keywords

  • charisma
  • prosody
  • Steve Jobs
  • Mark Zuckerberg
  • intonation

Cite this

Niebuhr, O., Brem, A., Novák-Tót, E., & Voße, J. (2016). Charisma in business speeches: A contrastive acoustic-prosodic analysis of Steve Jobs and Mark Zuckerberg. In J. Barnes, A. Brugos, S. Shattuck-Hufnagel, & N. Veilleux (Eds.), Proceedings of the 8th International Conference of Speech Prosody (pp. 79). Speech Prosody Special Interest Group. Speech Prosody
Niebuhr, Oliver ; Brem, Alexander ; Novák-Tót, Eszter ; Voße, Jana. / Charisma in business speeches : A contrastive acoustic-prosodic analysis of Steve Jobs and Mark Zuckerberg. Proceedings of the 8th International Conference of Speech Prosody. editor / Jon Barnes ; Alejna Brugos ; Stefanie Shattuck-Hufnagel ; Nanette Veilleux. Speech Prosody Special Interest Group, 2016. pp. 79 (Speech Prosody).
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Niebuhr, O, Brem, A, Novák-Tót, E & Voße, J 2016, Charisma in business speeches: A contrastive acoustic-prosodic analysis of Steve Jobs and Mark Zuckerberg. in J Barnes, A Brugos, S Shattuck-Hufnagel & N Veilleux (eds), Proceedings of the 8th International Conference of Speech Prosody. Speech Prosody Special Interest Group, Speech Prosody, pp. 79, 8th Speech Prosody Conference, Boston, United States, 31/05/2016.

Charisma in business speeches : A contrastive acoustic-prosodic analysis of Steve Jobs and Mark Zuckerberg. / Niebuhr, Oliver; Brem, Alexander; Novák-Tót, Eszter; Voße, Jana.

Proceedings of the 8th International Conference of Speech Prosody. ed. / Jon Barnes; Alejna Brugos; Stefanie Shattuck-Hufnagel; Nanette Veilleux. Speech Prosody Special Interest Group, 2016. p. 79 (Speech Prosody).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

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Niebuhr O, Brem A, Novák-Tót E, Voße J. Charisma in business speeches: A contrastive acoustic-prosodic analysis of Steve Jobs and Mark Zuckerberg. In Barnes J, Brugos A, Shattuck-Hufnagel S, Veilleux N, editors, Proceedings of the 8th International Conference of Speech Prosody. Speech Prosody Special Interest Group. 2016. p. 79. (Speech Prosody).