Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

Andrea Davies, Susan Dobscha, Susi Geiger, Stephanie O'Donohue, Lisa O'Malley, Andrea Prothero, Elin Brandi Sørensen, Thyra Uth Thomsen

Research output: Contribution to conference without publisher/journalPaperResearch

Original languageEnglish
Publication date2007
Publication statusPublished - 2007
Event4th EIASM Workshop on Interpretive Consumer Research - Marseilles, France
Duration: 26. Apr 200727. Apr 2007
Conference number: 4

Conference

Conference4th EIASM Workshop on Interpretive Consumer Research
Number4
CountryFrance
CityMarseilles
Period26/04/200727/04/2007
Othera critique of the paradigmatic branding of interpretive consumer research as Consumer Culture Theory (CCT)

Cite this

Davies, A., Dobscha, S., Geiger, S., O'Donohue, S., O'Malley, L., Prothero, A., ... Thomsen, T. U. (2007). Challenges and Opportunities of Multiplicity in Interpretive Consumer Research. Paper presented at 4th EIASM Workshop on Interpretive Consumer Research, Marseilles, France.
Davies, Andrea ; Dobscha, Susan ; Geiger, Susi ; O'Donohue, Stephanie ; O'Malley, Lisa ; Prothero, Andrea ; Sørensen, Elin Brandi ; Thomsen, Thyra Uth. / Challenges and Opportunities of Multiplicity in Interpretive Consumer Research. Paper presented at 4th EIASM Workshop on Interpretive Consumer Research, Marseilles, France.
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title = "Challenges and Opportunities of Multiplicity in Interpretive Consumer Research",
author = "Andrea Davies and Susan Dobscha and Susi Geiger and Stephanie O'Donohue and Lisa O'Malley and Andrea Prothero and S{\o}rensen, {Elin Brandi} and Thomsen, {Thyra Uth}",
year = "2007",
language = "English",
note = "null ; Conference date: 26-04-2007 Through 27-04-2007",

}

Davies, A, Dobscha, S, Geiger, S, O'Donohue, S, O'Malley, L, Prothero, A, Sørensen, EB & Thomsen, TU 2007, 'Challenges and Opportunities of Multiplicity in Interpretive Consumer Research' Paper presented at, Marseilles, France, 26/04/2007 - 27/04/2007, .

Challenges and Opportunities of Multiplicity in Interpretive Consumer Research. / Davies, Andrea; Dobscha, Susan; Geiger, Susi; O'Donohue, Stephanie; O'Malley, Lisa; Prothero, Andrea; Sørensen, Elin Brandi; Thomsen, Thyra Uth.

2007. Paper presented at 4th EIASM Workshop on Interpretive Consumer Research, Marseilles, France.

Research output: Contribution to conference without publisher/journalPaperResearch

TY - CONF

T1 - Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

AU - Davies, Andrea

AU - Dobscha, Susan

AU - Geiger, Susi

AU - O'Donohue, Stephanie

AU - O'Malley, Lisa

AU - Prothero, Andrea

AU - Sørensen, Elin Brandi

AU - Thomsen, Thyra Uth

PY - 2007

Y1 - 2007

M3 - Paper

ER -

Davies A, Dobscha S, Geiger S, O'Donohue S, O'Malley L, Prothero A et al. Challenges and Opportunities of Multiplicity in Interpretive Consumer Research. 2007. Paper presented at 4th EIASM Workshop on Interpretive Consumer Research, Marseilles, France.