Celebrating Ramadan and the Chinese New Year in a French supermarket? Liquid retail and the challenges of ethnic inter-group tensions in multicultural marketplaces

Fatima Regany, Julie Emontspool

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2016
Publication statusPublished - 2016
Event19th Academy of Marketing Science World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics - Paris, France
Duration: 19. Jul 201623. Jul 2016
Conference number: 19

Conference

Conference19th Academy of Marketing Science World Marketing Congress
Number19
Country/TerritoryFrance
CityParis
Period19/07/201623/07/2016

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