Can they increase perceived variety in life?: Event portfolios as strategic tools to attract new residents

Can they increase perceived variety in life? Event portfolios as strategic tools to attract new residents

Oliver Schnittka, Christian Dragin-Jensen, Christina Arkil

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Marketing in the age of data : Proceedings of the 45th Annual European Marketing Academy Conference
Publication date	2016
Publication status	Published - 2016
Event	45th Annual European Marketing Academy Conference: Marketing in the age of data - Oslo, Norway Duration: 24. May 2016 → 27. May 2016

Conference	45th Annual European Marketing Academy Conference
Country/Territory	Norway
City	Oslo
Period	24/05/2016 → 27/05/2016

@inproceedings{74eca74c99d74d0a97e6b1904d17949e,

title = "Can they increase perceived variety in life?: Event portfolios as strategic tools to attract new residents",

author = "Oliver Schnittka and Christian Dragin-Jensen and Christina Arkil",

year = "2016",

language = "English",

booktitle = "Marketing in the age of data",

note = "45th Annual European Marketing Academy Conference : Marketing in the age of data ; Conference date: 24-05-2016 Through 27-05-2016",

}

Can they increase perceived variety in life? Event portfolios as strategic tools to attract new residents. / Schnittka, Oliver; Dragin-Jensen, Christian; Arkil, Christina.
Marketing in the age of data: Proceedings of the 45th Annual European Marketing Academy Conference. 2016.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review