Can companies and institutions bolster brand value through enhancement of corporate culture and optimization of organizational profile through innovation and knowledge management: a business to business perspective

Thomas Ottersen

Can companies and institutions bolster brand value through enhancement of corporate culture and optimization of organizational profile through innovation and knowledge management: a business to business perspective

Thomas Ottersen

Research output: Thesis › Ph.D. thesis

Original language	English
Place of Publication	Sønderborg
Publisher	Syddansk Universitet. Det Samfundsvidenskabelige Fakultet
Publication status	Published - 2014

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title = "Can companies and institutions bolster brand value through enhancement of corporate culture and optimization of organizational profile through innovation and knowledge management: a business to business perspective",

author = "Thomas Ottersen",

year = "2014",

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publisher = "Syddansk Universitet. Det Samfundsvidenskabelige Fakultet",

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T2 - a business to business perspective

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M3 - Ph.D. thesis

PB - Syddansk Universitet. Det Samfundsvidenskabelige Fakultet

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