Bullet Points, New Writing, and the Marketization of Public Discourse: A Critical Multimodal Perspective

Theo van Leeuwen, Emilia Djonov

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

Bullet lists epitomize both new writing practices, which are promoted through ubiquitous software such as Microsoft's PowerPoint, and the marketization of public discourse. The argument is illustrated with an analysis of the recontextualization of the Australian Treasurer's Budget speech into a brochure promoting the Government's economic policies.
Original languageEnglish
Title of host publicationCritical Multimodal Studies of Popular Discourse
EditorsEmilia Djonov, Sumin Zhao
Number of pages19
Place of PublicationLondon
PublisherRoutledge
Publication date2014
Pages232-250
Chapter14
ISBN (Print)978-0-415-62471-8
ISBN (Electronic)978-0-203-10428-6
Publication statusPublished - 2014

Keywords

  • multimodality, PowerPoint, discourse, writing, recontextualization

Fingerprint

Dive into the research topics of 'Bullet Points, New Writing, and the Marketization of Public Discourse: A Critical Multimodal Perspective'. Together they form a unique fingerprint.

Cite this