Building Product Legitimacy by Drawing on Multiple Logics to Reach Commercialization

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationAcademy of Management Proceedings
PublisherAcademy of Management
Publication date2018
DOIs
Publication statusPublished - 2018
EventAnnual Meeting of Academy of Management (AOM) - 2018 - Chicago, United States
Duration: 10. Aug 201814. Aug 2018

Conference

ConferenceAnnual Meeting of Academy of Management (AOM) - 2018
Country/TerritoryUnited States
CityChicago
Period10/08/201814/08/2018
SeriesAcademy of Management Proceedings
Number1
Volume2018
ISSN2151-6561

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