Broadening the Perspective on Mobile Marketing: An Introduction

Wolfgang Fritz, Stefanie Sohn, Barbara Seegebarth

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalPsychology & Marketing
Volume34
Issue number2
Pages (from-to)113-118
ISSN0742-6046
DOIs
Publication statusPublished - Feb 2017
Externally publishedYes

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