Brand Image Effects of Sports Sponsorships, in: Marketing landscapes: A pause for thought

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Marketing Landscape: A pause for thoughts : Proceedings of the 38th Annual European Marketing Academy Conference
Publisher	European Marketing Academy
Publication date	2008
Publication status	Published - 2008
Event	37th Annual Conference of the European Marketing Academy - Brighton, United Kingdom Duration: 27. May 2008 → 30. May 2008

Conference	37th Annual Conference of the European Marketing Academy
Country/Territory	United Kingdom
City	Brighton
Period	27/05/2008 → 30/05/2008

Cite this

@inproceedings{5f761a7c16f444b0b466fc29ae3b2bc6,

title = "Brand Image Effects of Sports Sponsorships, in: Marketing landscapes: A pause for thought",

author = "Oliver Schnittka",

year = "2008",

language = "English",

booktitle = "Marketing Landscape: A pause for thoughts",

publisher = "European Marketing Academy",

note = "37th Annual Conference of the European Marketing Academy, EMAC ; Conference date: 27-05-2008 Through 30-05-2008",

}

Brand Image Effects of Sports Sponsorships, in: Marketing landscapes: A pause for thought. / Schnittka, Oliver.
Marketing Landscape: A pause for thoughts: Proceedings of the 38th Annual European Marketing Academy Conference. European Marketing Academy, 2008.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review