Brand Hypocrisy

Sanne Frandsen

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2011
Publication statusPublished - 2011
EventAcademy of Marketing: 7th Global Brand Conference - SAID Business School, Oxford, United Kingdom
Duration: 5. Apr 20116. Apr 2011

Conference

ConferenceAcademy of Marketing
LocationSAID Business School
CountryUnited Kingdom
CityOxford
Period05/04/201106/04/2011

Cite this

Frandsen, S. (2011). Brand Hypocrisy. Paper presented at Academy of Marketing, Oxford, United Kingdom.