Brand charismatic legitimacy and marketing of adoration

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	The Management of Luxury: A Practitioners’ Handbook
Editors	Sven Reinecke, Benjamin Berghaus, Günter Müller-Stewens
Place of Publication	London
Publisher	Kogan Page
Publication date	2014
Pages	173-182
ISBN (Print)	978-0749471668
Publication status	Published - 2014

SDU Link

@inbook{10df2bd8049d4661bc4816066290e614,

title = "Brand charismatic legitimacy and marketing of adoration",

author = "Delphine, Dion and Eric Arnould",

year = "2014",

language = "English",

isbn = "978-0749471668",

pages = "173--182",

editor = "Sven Reinecke and Benjamin Berghaus and G{\"u}nter M{\"u}ller-Stewens",

booktitle = "The Management of Luxury: A Practitioners{\textquoteright} Handbook",

publisher = "Kogan Page",

}