Brand Architecture

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Original languageEnglish
Title of host publicationMarketing Models
EditorsKim Buch-Madsen
Place of PublicationCopenhagen
PublisherSamfundslitteratur
Publication date1. Mar 2019
Pages88-93
ISBN (Print)9788759332016
Publication statusPublished - 1. Mar 2019

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