B-Corps, Brand Activism, and Corporate Advocacy

Klarissa Lueg

B-Corps, Brand Activism, and Corporate Advocacy

Department of Design, Media and Educational Science

Research output: Chapter in Book/Report/Conference proceeding › Encyclopedia chapter › Research › peer-review

Abstract

Corporate Social Responsibility is an ever evolving field. The latest trend connected to CSR is the notion of "B-Corps", an international certificate for companies that engage in social and environmental causes.

Original language	English
Title of host publication	Elgar Encyclopedia of Organizational Sociology
Publisher	Edward Elgar Publishing
Publication status	Accepted/In press - 2025

Keywords

B-Corps
Brand Activism
Corporate Activism
CSR
Corporate Social Responsibility
Social Sustainability

Cite this

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KW - Corporate Social Responsibility

KW - Social Sustainability

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ER -

B-Corps, Brand Activism, and Corporate Advocacy

Abstract

Keywords

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