'Authentic food' and the double nature of branding

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe Practice of the Meal : Food, families and the market place
EditorsBenedetta Cappelini, David Marshall, Elisabeth Parsons
Place of PublicationLondon
PublisherRoutledge
Publication date31. Mar 2016
Pages15-30
Chapter2
ISBN (Print)978-1138817685
ISBN (Electronic)9781315745558
DOIs
Publication statusPublished - 31. Mar 2016
SeriesRoutledge Interpretive Marketing Research
Volume10

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