Attracting participants in crowdsourcing contests: the relative importance of brand attachment vs. extrinsic and intrinsic motivations

Salwa Hanine, Rita Faullant

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 24th Innovation and Product Development Mangement Conference
Number of pages14
Place of PublicationBrussels
PublisherEISAM
Publication date2017
Pages1-14
Chapter01 Creativity in NPD
Publication statusPublished - 2017
Event24th Innovation and Product Development Management Conference - University of Reykjavik, Reykjavik, Iceland
Duration: 11. Jun 201713. Jun 2017
Conference number: 24

Conference

Conference24th Innovation and Product Development Management Conference
Number24
LocationUniversity of Reykjavik
Country/TerritoryIceland
CityReykjavik
Period11/06/201713/06/2017
SeriesInternational Product Development Management Conference
Volume2017
ISSN1998-7374

Keywords

  • crowdsourcing
  • NPD
  • creativity

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