Are recommendations of venturers valuable? a Study of word-of-mouth communication behavior of variety-seeking tourists and opinion leaders

Herbert Woratschek, Chris Horbel

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationACR Conference Proceedings : European Advances in Consumer Research
Volume7
PublisherAssociation for Consumer Research
Publication date2006
Pages469-470
Publication statusPublished - 2006
Externally publishedYes
EventAssociation for Consumer Research 2007 konference - Memphis, United States
Duration: 1. Jan 200731. Dec 2007

Conference

ConferenceAssociation for Consumer Research 2007 konference
Country/TerritoryUnited States
CityMemphis
Period01/01/200731/12/2007
OtherMedlem af programkomiteen

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